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The First Cowboys - Vaqueros
Although cattle ranching has never been a big part of Cozumel life due to the rugged terrain and lack of grazing areas, there are plenty of cowboys (vaqueros) that call the island home. And many are expert riders and skilled horsemen.

Contrary to popular belief, the first cowboys were Mexican, not American. The cattle ranching that later emerged in the west was a blend of Mexican and Anglo-American practices but many of the techniques and terms that were used in the American cowboy culture came from the Spanish. In Mexico, the cowboy is called a “vaquero,” which is a form of the word “cow” (vaca), and one out of every three cowboys in the late 1800’s was the Mexican vaquero. Vaqueros working on ranchos or missions were often individuals of mixed race and in the eyes of most Spaniards were nothing more than poor laborers on horseback. Vaqueros developed their skills of roping, branding and rounding up cattle after the Spanish conquistadors introduced them to horses and cattle.

Vaqueros provided not only the way of the work but the words of the trade. “Lariat” is derived from a vaquero’s long rope of braided rawhide used for catching animals, called a riata. Other words from the Spanish such as canyon, chaparral (tough, thick brush), corral, chaps (protective leather leg coverings) hackamore (a headstall or a halter for a horse, usually made of braided rawhide), mustang (wild horse), and savvy (to comprehend) have found their way into the traditional cowboy’s language.

Originally, Mexican cowboys held contests among themselves to show off ranching skills such as bronco riding and roping. Now these rodeo showmen have refined their act so that they provide high-quality entertainment to rodeo fans. A new type of Mexican cowboy or vaquero is the brave and proud charro. A charreada is basically a rodeo, and in Mexico it is a recognized sport with strict rules to be followed during the competitions. Both men and women are allowed to compete, wearing colorful costumes trimmed in silver studs. During intermissions, the horsemen make their mounts dance to a live Mariachi band, while vendors circulate in the stands selling refreshments and snacks.


Vacquero in Traditional SombreroThe horsemen (charros) who compete at charreadas sometimes travel many miles for the competition. They usually start their training as small children because it is often a family tradition, and learn to perform rope tricks and fancy horsemanship on finely-trained steeds, along with bull riding, bronco riding, and steer roping. The charros say their sport is living history, an art form developed from actual skills of a life working on the ranch.

Here on the island of Cozumel vaqueros can most often be found working on horseback riding ranches and tours offered to island visitors. And typically during Cozumel's Carnaval, some vaqueros will dress to ride in the parades while others prefer to wait and show their skills at events held during Festival de Cedral each year in the month of May.

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 Cozumel Dolphin Royal Swim Program
If "Action" and "Speed" are what you seek in excursions then the Royal Swim is for you! Action and Speed pretty much describe this popular dolphin program! Get a handshake, a kiss and then you give them one. Feel the strength of your new friends as they push you across the water from the bottom of your feet in the thrilling foot-push. It is "the experience of a lifetime!"
US$ 149/Adult / US$ 89 child
 Cozumel Atlantis Submarine Adventure
Dive to depths of 100 feet in a REAL submarine piloted by a professional and licensed crew and experience why Cozumel remains one of the top dive destinations in the world.
$105/Adult, $65/Child
 Cozumel Playa Mia All Inclusive Day Pass
Enjoy a relaxing "all inclusive" day at this white powder sand beach featuring top notch facilities and tons of activities for kiddos like water cannons, twin water slides as well as a 200 foot long pool and a pirate ship! Here there is an underwater Mayan City, organized games, kayaks, paddle boats, hobie cats and more!
US$73 Adult / US$63 Child
 Cozumel Playa Mia Day Pass
Enjoy a relaxing day at this fantastic white powder sand beach featuring top notch facilities and tons of activities for kiddos like water cannons, twin water slides as well as a 200 foot long pool and a pirate ship! Here there is an underwater Mayan City, organized games, kayaks, paddle boats, hobie cats and more!
US$ 30 Adult / US$ 25 Child
 Cozumel Country Club Golf
Since its opening, in year 2001, the Cozumel Country Club, Nicklaus Design Group 18-hole golf course has been steadily attracting more travelers to Cozumel.
T Time Rates From $ 89 for 18 Holes
 Cozumel Marine Turtle Observation & Baby Liberation Events with FP&M
Sign up for an observation and education session about Cozumel's nesting sea turtles and the volunteer brigades that help in their conservation. Learn about these amazing creatures in the Fundacion de Paques & Museos program and help release hatching baby turtles as they make their way to the sea.
From $ 40 - 70 / person donation
Personal Experiences
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What a great Experience!!! We booked our excursions through this website with a slight bit of apprehension. We figured it would be safer to book through our cruise ship since this was our first time going to Cozumel. Boy am I so thankful we didn't. Our cruise ship (which we thoroughly enjoyed) had many excursions organized with tons of people in each excursion. By booking through INSIDER we were definitely given smaller groups to be with. We did the Atlantis Submarine excursion and we saved almost 100 dollars right there!!! We also booked a Resort Scuba with Eagle Ray Divers. We had 1-on-1 attention with Antonio (the owner), our own boat to go out on, and got personalized attention with the lesson/dive. I know if we had booked on the cruise ship there probably would've been many other people ...
Also, we originally booked a car rental for that Saturday morning. Jacqueline @ Cozumel Insider, called us at home prior to our cruise to inform us of some minor scheduling changes. She then suggested that the rental car may not be neccessary due to our number of excursions and our limited time. Due to her advice we cancelled our car rental which was the wise thing to do. This shows that this company has a lot of integrity and is not out there just to make a buck on the unsuspecting tourist. Next year we will definitely book through Cozumel Insider, we will recommend this company to all our friends, and we plan on booking with Antonio for more scuba next time!!!! M Carson ~ Tullahoma, Tennesseee

My daughter, 13 did the dolphin swim and it was the best time of her life.. up close and personal with scarlet.. the pictures were beautiful and the video wonderful.. this was a once in a life time event that she will remember for her entire life... well worth the 99.00 and the additional 75.00 for pics and video coverage.. if you can afford to do this, this is not to be missed.. it was the highlight of the entire vacation... go and have fun, well worth the cost and a lot of fun to be had. WONDERFUL TIME....
Monica Beach and katie Richards Monica Beach ~ Ocala, Florida

It is very cold here, it snowed last night. Welcome home to us right?! Just wanted to send an email thanking you for making our experience the best ever in sunny Cozumel. We wanted to let you know that the day we spent at your PalMar Beach Club we had your homemade tamales, (which are my favorite, by the way!) and they were excellent. Also we think that you have very good employees, Juan (there at the beach club/your house) we especially appreciated him, he treated us very well and we just wanted you to know that. Thanks again for the ride to the ferry, we made the 10:00! Also we were very thankful for your advice to stay there in Playa. We were able to get a room and just enjoy our last day on the beach which is what I really wanted. We were within walking distance from the bus that took us to the airport the next morning so it was all very convenient. You were very helpful and we will definately recommend your villas to anyone going there in the future. K & J Gilbert ~ Unknown

A quick note to say how much our entire family enjoyed the Island Cuisine "Parade of Salsas" cooking class! The recipes were demonstrated and explained well by the instructor and all of the helpful tips provided in the demonstrations have really come in handy now that we are back home and using your cook book. Everything we prepared was delicious and the best part was sharing the salsas afterward as we relaxed by the pool. The class was great and we can't wait to come back and try the Main Course class next time! Thanks again for a great experience for our family. L Byars ~ Dallas TX

Hello: Sorry about all the calls and e-mails yesterday ~ it appears that we had a problem with yahoo email and receiving your confirmations. But I had your staff send the confirmations to my work e-mail and all is good. Your staff was very helpful, customer service friendly and courteous and I think your agency is great! My wife is a travel/booking agent and she agrees with me and plans to use your services in the future to book excursions for her clients. Thanks again and have a good day; Michael Weinberger ~ not given


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