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The First Cowboys - Vaqueros
Although cattle ranching has never been a big part of Cozumel life due to the rugged terrain and lack of grazing areas, there are plenty of cowboys (vaqueros) that call the island home. And many are expert riders and skilled horsemen.

Contrary to popular belief, the first cowboys were Mexican, not American. The cattle ranching that later emerged in the west was a blend of Mexican and Anglo-American practices but many of the techniques and terms that were used in the American cowboy culture came from the Spanish. In Mexico, the cowboy is called a “vaquero,” which is a form of the word “cow” (vaca), and one out of every three cowboys in the late 1800’s was the Mexican vaquero. Vaqueros working on ranchos or missions were often individuals of mixed race and in the eyes of most Spaniards were nothing more than poor laborers on horseback. Vaqueros developed their skills of roping, branding and rounding up cattle after the Spanish conquistadors introduced them to horses and cattle.

Vaqueros provided not only the way of the work but the words of the trade. “Lariat” is derived from a vaquero’s long rope of braided rawhide used for catching animals, called a riata. Other words from the Spanish such as canyon, chaparral (tough, thick brush), corral, chaps (protective leather leg coverings) hackamore (a headstall or a halter for a horse, usually made of braided rawhide), mustang (wild horse), and savvy (to comprehend) have found their way into the traditional cowboy’s language.

Originally, Mexican cowboys held contests among themselves to show off ranching skills such as bronco riding and roping. Now these rodeo showmen have refined their act so that they provide high-quality entertainment to rodeo fans. A new type of Mexican cowboy or vaquero is the brave and proud charro. A charreada is basically a rodeo, and in Mexico it is a recognized sport with strict rules to be followed during the competitions. Both men and women are allowed to compete, wearing colorful costumes trimmed in silver studs. During intermissions, the horsemen make their mounts dance to a live Mariachi band, while vendors circulate in the stands selling refreshments and snacks.


Vacquero in Traditional SombreroThe horsemen (charros) who compete at charreadas sometimes travel many miles for the competition. They usually start their training as small children because it is often a family tradition, and learn to perform rope tricks and fancy horsemanship on finely-trained steeds, along with bull riding, bronco riding, and steer roping. The charros say their sport is living history, an art form developed from actual skills of a life working on the ranch.

Here on the island of Cozumel vaqueros can most often be found working on horseback riding ranches and tours offered to island visitors. And typically during Cozumel's Carnaval, some vaqueros will dress to ride in the parades while others prefer to wait and show their skills at events held during Festival de Cedral each year in the month of May.

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 Cozumel Dolphin Royal Swim Program
If "Action" and "Speed" are what you seek in excursions then the Royal Swim is for you! Action and Speed pretty much describe this popular dolphin program! Get a handshake, a kiss and then you give them one. Feel the strength of your new friends as they push you across the water from the bottom of your feet in the thrilling foot-push. It is "the experience of a lifetime!"
US$ 149/Adult & US$ 89/Child
 Cozumel Atlantis Submarine Adventure
Don't even get wet but dive to depths of 100 feet in a REAL submarine piloted by a professional and licensed crew and experience why Cozumel remains one of the top dive destinations in the world.
$105/Adult, $65/Child
 Cozumel Playa Mia All Inclusive Day Pass
Enjoy a relaxing "all inclusive" day at this white powder sand beach featuring top notch facilities and tons of activities for kiddos like water cannons, twin water slides as well as a 200 foot long pool and a pirate ship! Here there is an underwater Mayan City, organized games, kayaks, paddle boats, hobie cats and more!
US$73 Adult / US$63 Child
 Cozumel Playa Mia Day Pass
Enjoy a relaxing day at this fantastic white powder sand beach featuring top notch facilities and tons of activities for kiddos like water cannons, twin water slides as well as a 200 foot long pool and a pirate ship! Here there is an underwater Mayan City, organized games, kayaks, paddle boats, hobie cats and more!
US$ 30 Adult / US$ 25 Child
 Cozumel Country Club Golf
Since its opening in 2001, the Cozumel Country Club, Nicklaus Design Group 18-hole golf course has been steadily attracting more travelers to Cozumel.
T Time Rates From $ 89 for 18 Holes
 Cozumel Marine Turtle Observation & Baby Liberation Events with FP&M
Sign up for an observation and education session about Cozumel's nesting sea turtles and the volunteer brigades that help in their conservation. Learn about these amazing creatures in the Fundacion de Paques & Museos program and help release hatching baby turtles as they make their way to the sea.
From $ 40 - 70 / person donation
Personal Experiences
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We cannot begin to express our thanks to Sherri and the staff at IslaMar Villas for our wonderful 11-night stay. This was our third time staying at IslaMar Villas and for us it's the only place to stay in Cozumel. It has truly become our home away from home. We love the apartments, the courtyard and pool, and the warm and friendly neighborhood.

We also used "COZUMELINSIDER" to book our car rental with Avis. It went very smoothly and you guys also helped us trade in our little Chevy Pop for something a little bigger.

A big THANK YOU to Sherri for introducing us to a wonderful private driver on the mainland and for arranging our excursion to Playa del Carmen, Tulum, and Akumal. We were so happy that we decided to finally venture off the island and go to the mainland to see the ruins. The driver Sherri arranged for us was extremely friendly and went above and beyond to make sure we saw things we wouldn't have even known about had we taken the car ferry and driven on our own. To anyone looking for a private tour of places on the mainland, we highly recommend asking Sherri to arrange it for you. It was well worth it!

Thank you again, Sherri! Your kindness and warm hospitality makes us choose IslaMar Villas and your services over and over again. R & M Browning ~ Superior, CO

You ladies (at COZUMELINSIDER) are the best ---- will write more when it doesnt costs 75 cents per minute --like it does on the ship. Our driver, humbuerto was awesome ! seak trek thing was the coolest thing in the world ---- we LOVED it --- we bought the cd-rom --- we are such tourists !!!!!!!!!!! i'm a tv reporter and the guy who shot the underwater video is a good photographer ----
had some really neat shots ----- i'm a sucker for videos -------- did not really want to snorkel with mario --- those guy were really sweet ---- will talk more when at home --- just wanted you to know ASAP-- highly impressed with your service ----- wish i knew a milllion people to recommend to you !! Tressa Bush ~ Tennessee

i've been on your site for the last week just checking everything out i'm telling you that you have the best site for learning about cozumel to all the execursions that are offered. also the information about how to get to the hotel from the airport with the cost about the ferry to every question that a person like myself would have that is planning on travelling to your beautiful country we are planning on retiring there. our family and myself will be arriving in Cancun and then going on to Cozumel. we will be staying at the reef and then park royal but i printed out coupons and all the info about the ferry, the ado bus and all the execursions we want to do . i'm lucky because i speak the language and i love to talk to people i would love to also get the pleasure of meeting with you which i'm sure i will since we plan on doing alot of your execursions. thank you for this beautiful site i enjoyed every minute i spend on it i look forward to hearing back from you! F.J. Bennett ~ belleriver ontario canada

Hey ~ I just wanted to follow up and say what a great time we had swimming with the whale sharks. I also wanted to commend our tour guide Cesar. He was very knowledgeable of the people, the land, the culture, and the history. I would highly recommend him to anybody wanting to tour Mexico.
Thanks again for all of your help, Matt Brosh ~ Austin, Texas

What a great Experience!!! We booked our excursions through this website with a slight bit of apprehension. We figured it would be safer to book through our cruise ship since this was our first time going to Cozumel. Boy am I so thankful we didn't. Our cruise ship (which we thoroughly enjoyed) had many excursions organized with tons of people in each excursion. By booking through INSIDER we were definitely given smaller groups to be with. We did the Atlantis Submarine excursion and we saved almost 100 dollars right there!!! We also booked a Resort Scuba with Eagle Ray Divers. We had 1-on-1 attention with Antonio (the owner), our own boat to go out on, and got personalized attention with the lesson/dive. I know if we had booked on the cruise ship there probably would've been many other people ...
Also, we originally booked a car rental for that Saturday morning. Jacqueline @ Cozumel Insider, called us at home prior to our cruise to inform us of some minor scheduling changes. She then suggested that the rental car may not be neccessary due to our number of excursions and our limited time. Due to her advice we cancelled our car rental which was the wise thing to do. This shows that this company has a lot of integrity and is not out there just to make a buck on the unsuspecting tourist. Next year we will definitely book through Cozumel Insider, we will recommend this company to all our friends, and we plan on booking with Antonio for more scuba next time!!!! M Carson ~ Tullahoma, Tennesseee


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