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The First Cowboys - Vaqueros
Although cattle ranching has never been a big part of Cozumel life due to the rugged terrain and lack of grazing areas, there are plenty of cowboys (vaqueros) that call the island home. And many are expert riders and skilled horsemen.

Contrary to popular belief, the first cowboys were Mexican, not American. The cattle ranching that later emerged in the west was a blend of Mexican and Anglo-American practices but many of the techniques and terms that were used in the American cowboy culture came from the Spanish. In Mexico, the cowboy is called a “vaquero,” which is a form of the word “cow” (vaca), and one out of every three cowboys in the late 1800’s was the Mexican vaquero. Vaqueros working on ranchos or missions were often individuals of mixed race and in the eyes of most Spaniards were nothing more than poor laborers on horseback. Vaqueros developed their skills of roping, branding and rounding up cattle after the Spanish conquistadors introduced them to horses and cattle.

Vaqueros provided not only the way of the work but the words of the trade. “Lariat” is derived from a vaquero’s long rope of braided rawhide used for catching animals, called a riata. Other words from the Spanish such as canyon, chaparral (tough, thick brush), corral, chaps (protective leather leg coverings) hackamore (a headstall or a halter for a horse, usually made of braided rawhide), mustang (wild horse), and savvy (to comprehend) have found their way into the traditional cowboy’s language.

Originally, Mexican cowboys held contests among themselves to show off ranching skills such as bronco riding and roping. Now these rodeo showmen have refined their act so that they provide high-quality entertainment to rodeo fans. A new type of Mexican cowboy or vaquero is the brave and proud charro. A charreada is basically a rodeo, and in Mexico it is a recognized sport with strict rules to be followed during the competitions. Both men and women are allowed to compete, wearing colorful costumes trimmed in silver studs. During intermissions, the horsemen make their mounts dance to a live Mariachi band, while vendors circulate in the stands selling refreshments and snacks.


Vacquero in Traditional SombreroThe horsemen (charros) who compete at charreadas sometimes travel many miles for the competition. They usually start their training as small children because it is often a family tradition, and learn to perform rope tricks and fancy horsemanship on finely-trained steeds, along with bull riding, bronco riding, and steer roping. The charros say their sport is living history, an art form developed from actual skills of a life working on the ranch.

Here on the island of Cozumel vaqueros can most often be found working on horseback riding ranches and tours offered to island visitors. And typically during Cozumel's Carnaval, some vaqueros will dress to ride in the parades while others prefer to wait and show their skills at events held during Festival de Cedral each year in the month of May.

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 Cozumel Dolphin Royal Swim Program
"Action" and "speed" pretty much describe this popular dolphin program! Get a handshake, a kiss and then you give them one. Feel the strength of your new friends as they push you across the water from the bottom of your feet in the thrilling foot-push. It is "the experience of a lifetime!"
US$ 149/Adult / US$ 89 child
 Cozumel Atlantis Submarine Adventure
Dive to depths of 100 feet in a REAL submarine piloted by a professional and licensed crew and experience why Cozumel remains one of the top dive destinations in the world.
$105/Adult, $65/Child
 Cozumel Playa Mia All Inclusive Day Pass
Enjoy a relaxing "all inclusive" day at this white powder sand beach featuring top notch facilities and tons of activities for kiddos like water cannons, twin water slides as well as a 200 foot long pool and a pirate ship! Here there is an underwater Mayan City, organized games, kayaks, paddle boats, hobie cats and more!
US$73 Adult / US$63 Child
 Cozumel Playa Mia Day Pass
Enjoy a relaxing day at this fantastic white powder sand beach featuring top notch facilities and tons of activities for kiddos like water cannons, twin water slides as well as a 200 foot long pool and a pirate ship! Here there is an underwater Mayan City, organized games, kayaks, paddle boats, hobie cats and more!
US$ 30 Adult / US$ 25 Child
 Cozumel Country Club Golf
Since its opening, in year 2001, the Cozumel Country Club, Nicklaus Design Group 18-hole golf course has been steadily attracting more travelers to Cozumel.
T Time Rates From $ 89 for 18 Holes
 Cozumel Marine Turtle Observation & Baby Liberation Events with FP&M
Sign up for an observation and education session about Cozumel's nesting sea turtles and the volunteer brigades that help in their conservation. Learn about these amazing creatures in the Fundacion de Paques & Museos program and help release hatching baby turtles as they make their way to the sea.
From $ 40 - 70 / person donation
Personal Experiences
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We cannot begin to express our thanks to Sherri and the staff at IslaMar Villas for our wonderful 11-night stay. This was our third time staying at IslaMar Villas and for us it's the only place to stay in Cozumel. It has truly become our home away from home. We love the apartments, the courtyard and pool, and the warm and friendly neighborhood.

We also used "COZUMELINSIDER" to book our car rental with Avis. It went very smoothly and you guys also helped us trade in our little Chevy Pop for something a little bigger.

A big THANK YOU to Sherri for introducing us to a wonderful private driver on the mainland and for arranging our excursion to Playa del Carmen, Tulum, and Akumal. We were so happy that we decided to finally venture off the island and go to the mainland to see the ruins. The driver Sherri arranged for us was extremely friendly and went above and beyond to make sure we saw things we wouldn't have even known about had we taken the car ferry and driven on our own. To anyone looking for a private tour of places on the mainland, we highly recommend asking Sherri to arrange it for you. It was well worth it!

Thank you again, Sherri! Your kindness and warm hospitality makes us choose IslaMar Villas and your services over and over again. R & M Browning ~ Superior, CO

First of all, I want to say thank you so much for sharing your wonderful island with my family. Secondly, we did the Royal Dolphin Swim with Dorie and Belle, and it was the most AWESOME time of our lives. One lady in our session cried at the end, saying this was the greatest thing that she has ever done. The Park was beautiful, and everyone was very helpful. Thank you again for a wonderful time. D. Smith ~ USA

We just got back from Cozumel last week and I'd like to thank you for answering all my questions and for setting us up on the Fury Snorkeling & Beach Party Tour and the van from Budget. This was the 4th time visiting the island and the 1st time that I didn't have the first bit of trouble with booking something online. Your service was great and I will be sure and book with you on my next trip. Thanks again! Danny Neal ~ Marshall TX

Sherri,
Thanks very much for your help. I got the confirmations today for both the royal swim and dolphin encounter. I'll definitely pass the word about your great service. thanks! The Rice Family ~ Williamsburg, VA

We will be leaving tommorrow for 2 week stay at Islamar villas and diving with Dive Paradise. All of this along with a car rental was booked through you guys. Not only did you have a professional attitude through all the e-mails in booking the original dates but at the last minute I extended my stay. You and your staff were especially kind through all of this. You got the car extended and went way out of your way to make sure everything was taken care of, not to mention letting me borrow your personal roller bag to go to the market. You extended everything with ease and you are a great asset to Cozumel and Mexico. This will be my 12 th trip and I will never work with anyone else from now on. Thank you Sherri. Jack J. Marshall ~ Enid Oklahoma, USA


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